ISIAM Business School

ISIAM Business School

Agadir โ€” Morocco
๐Ÿ“… 2025โ€“2026
๐ŸŽ“ ECOM-S6 โ€” L3 Bachelor

E-Commerce

From traditional marketing to digital commerce โ€” master the tools, platforms, and strategies powering the modern online store. Build, launch, and grow a real e-commerce business.

14Sessions
5Credits
20%Midterm
๐Ÿ“š
Course
E-Commerce
๐ŸŽ“
Level
L3 โ€” Semester 6
๐Ÿ“
Midterm
Session 7 โ€” 60 MCQ
๐Ÿ†
Final Project
Sessions 13โ€“14

๐Ÿ“‹ Course Sessions

#TitleSlidesHomeworkType
01Marketing Evolution๐Ÿ“„ PDF๐Ÿ“ HWLecture
02Introduction to E-Commerce๐Ÿ“„ PDF๐Ÿ“ HWLecture
03E-Commerce Models๐Ÿ“„ PDF๐Ÿ“ HWLecture
04E-Commerce Platforms & Players๐Ÿ“„ PDF๐Ÿ“ HWLecture
05Hosting & Domains๐Ÿ“„ PDF๐Ÿ“ HWLecture
06CMS Introduction๐Ÿ“„ PDF๐Ÿ“ HWLecture
07โšก Midterm Exam๐Ÿ“„ PDFโ€”Exam
08WordPress & Plugin Ecosystem๐Ÿ“„ PDF๐Ÿ“ HWLab
09WooCommerce๐Ÿ“„ PDF๐Ÿ“ HWLab
10Shopify๐Ÿ“„ PDF๐Ÿ“ HWLab
11Security & Trust๐Ÿ“„ PDF๐Ÿ“ HWLecture
12Trends & Perspectives๐Ÿ“„ PDF๐Ÿ“ HWLecture
13Case Study๐Ÿ“„ PDF๐Ÿ“ HWProject
14Final Presentation๐Ÿ“„ PDFโ€”Project

๐Ÿ“Š Assessment

50%
Final Project
E-commerce store build (45%) + PowerPoint presentation (5%) ยท Sessions 13โ€“14 ยท WooCommerce or Shopify
20%
Midterm Exam
60 multiple-choice questions ยท 75 minutes ยท Closed book ยท Covers Sessions 1โ€“6
10%
Assignments
Homework submitted after each session ยท Sessions 1โ€“13
10%
Reading Tests
Short quizzes on assigned readings ยท Laudon & Traver textbook
5%
Participation
In-class engagement, discussions, and contributions throughout the semester
5%
Attendance
Regular attendance required โ€” see university regulations for policy

๐Ÿ“ Key Resources

๐Ÿ“‹
Course Syllabus
Full program, learning objectives, assessment breakdown, and course policies.
Download โ†’PDF
๐Ÿ“
Homework & Exercises
Practice assignments for each session (Sessions 1โ€“13). Submit via Moodle.
View โ†’13 files
๐Ÿ“–
Textbook โ€” Laudon & Traver
E-Commerce 2023โ€“2024, 18th Edition (Pearson). The primary reference for this course.
Download โ†’PDF

๐Ÿ‘ค Professor

M. BEN ALILOU Ismail
ISIAM Business School โ€” Agadir, Morocco

๐Ÿ”— Quick Links

๐Ÿ“ Exams ๐ŸŽ“ Moodle ISIAM ๐Ÿ›’ WooCommerce ๐Ÿช Shopify ๐Ÿ“Š Google Analytics ๐Ÿ“ข Google Ads ๐ŸŽจ Canva ๐ŸŒ ISIAM Website