// E-COMMERCE MIDTERM EXAM — VERSION 2
// AIKEN Format for Moodle Import
// Course: E-Commerce (Semester 6, L3 Day)
// Professor: M. Mohammed HARDOUCH
// Institution: Universiapolis / ISIAM Business School, Agadir
// Coverage: Sessions 1–6
// Total Questions: 60
// Duration: 1h 15min
// Instructions: Choose the best answer for each question.

// ============================================================
// SESSION 1: MARKETING EVOLUTION (10 Questions)
// ============================================================

What framework, developed by McCarthy in 1960, defined marketing strategy for generations with its focus on Product, Price, Place, and Promotion?
A. The 4Ps Framework
B. The SWOT Analysis
C. The BCG Matrix
D. The PESTEL Model
ANSWER: A

Which marketing channel delivers the highest ROI at 36 times the investment according to industry data?
A. Television advertising
B. Social media marketing
C. Email marketing
D. Billboard advertising
ANSWER: C

How many internet users does Morocco have according to current digital statistics?
A. 10 million+
B. 20 million+
C. 30 million+
D. 40 million+
ANSWER: C

What percentage of consumers research online before making a purchase in the connected consumer era?
A. 51%
B. 61%
C. 71%
D. 81%
ANSWER: D

A Moroccan small business has a limited budget of $5 per day for advertising and wants to reach customers in Agadir specifically. Which approach would be most effective?
A. Running a television commercial during prime time
B. Using Facebook Ads with location targeting
C. Purchasing billboard space on the highway
D. Printing flyers for mass distribution
ANSWER: B

A startup wants to understand exactly how many people clicked their ad and purchased a product. Which marketing approach best provides this capability?
A. Digital marketing with analytics tools
B. Traditional marketing with TV and radio
C. Print marketing with newspaper ads
D. Event marketing with trade shows
ANSWER: A

During which marketing era did companies first begin using consumer research, segmentation, and the 4Ps framework?
A. Production Era (Pre-1930s)
B. Sales Era (1930s-1950s)
C. Marketing Era (1950s-1990s)
D. Digital Era (2000s+)
ANSWER: C

Which social media platform dominates in Morocco with over 22 million users?
A. Instagram
B. Facebook
C. Twitter
D. LinkedIn
ANSWER: B

Comparing traditional and digital marketing, why can a small Moroccan business compete more effectively using digital channels?
A. Digital marketing requires larger budgets than traditional advertising
B. Traditional marketing offers more precise targeting options
C. Traditional marketing provides better ROI measurement
D. Digital marketing allows starting with minimal budgets like $5 per day
ANSWER: D

What percentage of Moroccan consumers access the internet primarily via smartphones?
A. 50%+
B. 60%+
C. 70%+
D. 80%+
ANSWER: C

// ============================================================
// SESSION 2: INTRODUCTION TO E-COMMERCE (10 Questions)
// ============================================================

What is the current size of the global e-commerce market according to 2024 statistics?
A. $2.3 trillion
B. $4.3 trillion
C. $6.3 trillion
D. $8.3 trillion
ANSWER: C

What is the main difference between e-commerce and e-business?
A. E-commerce is broader and includes all digital operations
B. E-business is a subset of e-commerce focused on sales
C. There is no difference between the two terms
D. E-commerce is a subset of e-business focused on buying and selling
ANSWER: D

What percentage of e-commerce orders in Morocco are paid using cash on delivery?
A. 30%+
B. 40%+
C. 50%+
D. 60%+
ANSWER: D

Which platform dominates the C2C e-commerce market in Morocco with over 10 million monthly visits?
A. Avito.ma
B. Jumia.ma
C. Amazon.ma
D. Marjane.ma
ANSWER: A

A Moroccan artisan in Marrakech wants to sell handmade leather goods to customers in Paris and New York. Which e-commerce advantage makes this possible?
A. Lower operating costs compared to physical retail
B. Global reach enabling sales to anyone, anywhere
C. 24/7 availability without time zone limitations
D. Personalized shopping experiences through data
ANSWER: B

An e-commerce store owner notices that customers abandon their carts when they cannot see and touch products before buying. Which limitation of e-commerce does this represent?
A. Trust barriers and preference for physical stores
B. Security risks and payment fraud concerns
C. Digital divide excluding some populations
D. Logistics challenges and shipping costs
ANSWER: A

What is the estimated size of Morocco's e-commerce market?
A. $800 million+
B. $1.8 billion+
C. $1.2 billion+
D. $2.4 billion+
ANSWER: B

Which company built the world's largest e-commerce business with 35% of purchases driven by AI recommendations?
A. Alibaba
B. Shopify
C. Amazon
D. eBay
ANSWER: C

Why does cash on delivery remain dominant in Morocco despite the availability of online payment options?
A. Online payment systems are not available in Morocco
B. Trust in online payments is still developing among consumers
C. Cash on delivery is faster than card payments
D. Banks charge higher fees for online transactions
ANSWER: B

What percentage of global retail sales now happen online?
A. 10%
B. 15%
C. 20%
D. 25%
ANSWER: C

// ============================================================
// SESSION 3: E-COMMERCE MODELS (10 Questions)
// ============================================================

Which e-commerce model involves companies selling products or services to other businesses?
A. B2C (Business to Consumer)
B. B2B (Business to Business)
C. C2C (Consumer to Consumer)
D. D2C (Direct to Consumer)
ANSWER: B

What is the value of the global B2B e-commerce market?
A. $7.7 trillion
B. $3.7 trillion
C. $5.7 trillion
D. $9.7 trillion
ANSWER: A

Which e-commerce model is growing at 40% year-over-year as brands seek to own the customer relationship?
A. B2B
B. B2C
C. C2C
D. D2C
ANSWER: D

How many active C2C sellers exist worldwide?
A. 27 million+
B. 77 million+
C. 127 million+
D. 177 million+
ANSWER: C

A Moroccan cooperative producing argan oil wants to sell directly to international consumers without using retailers or middlemen. Which e-commerce model should they adopt?
A. B2B through wholesale platforms
B. B2C through Amazon marketplace
C. D2C through their own branded website
D. C2C through Avito listings
ANSWER: C

OCP Group, Morocco's largest phosphate exporter, uses digital platforms to connect with industrial buyers worldwide. Which e-commerce model does this represent?
A. B2C
B. B2B
C. C2C
D. D2C
ANSWER: B

Which factor differentiates B2B from B2C in terms of sales cycle duration?
A. B2B sales cycles take minutes to hours while B2C takes weeks
B. B2C sales cycles take weeks to months while B2B is instant
C. Both models have identical sales cycle durations
D. B2B sales cycles take weeks to months while B2C takes minutes to hours
ANSWER: D

Nike has shifted 42% of its revenue to Nike.com, reducing its presence in traditional retailers. What strategic shift does this represent?
A. Moving from B2C through retailers to D2C
B. Moving from B2B to C2C
C. Moving from marketplace to subscription model
D. Moving from D2C to B2B wholesale
ANSWER: A

What is the typical commission range that marketplaces charge sellers for using their platform?
A. 1-5%
B. 8-20%
C. 25-35%
D. 40-50%
ANSWER: B

Why might a D2C brand have higher profit margins than a brand selling through traditional retail?
A. D2C eliminates intermediary margins by selling directly
B. D2C brands have lower product quality standards
C. D2C brands charge significantly higher prices to customers
D. D2C reduces the need for marketing investments
ANSWER: A

// ============================================================
// SESSION 4: E-COMMERCE PLATFORMS & PLAYERS (10 Questions)
// ============================================================

What percentage of global e-commerce sites use Shopify as their platform?
A. 19%
B. 29%
C. 39%
D. 49%
ANSWER: B

How many active stores currently run on WooCommerce worldwide?
A. 2.3 million+
B. 4.3 million+
C. 6.3 million+
D. 8.3 million+
ANSWER: C

What is the main difference between SaaS platforms like Shopify and open-source platforms like WooCommerce?
A. SaaS platforms are always free while open-source charges monthly fees
B. SaaS handles hosting and technical infrastructure while open-source requires self-management
C. Open-source platforms are easier to use than SaaS platforms
D. SaaS platforms offer more customization than open-source
ANSWER: B

Which e-commerce platform is most popular among Moroccan online stores?
A. PrestaShop
B. Magento
C. Shopify
D. BigCommerce
ANSWER: A

A new entrepreneur wants to launch an online store within 7 days, has no coding skills, and can afford $29 per month. Which platform would be most suitable?
A. Magento with dedicated hosting
B. Custom-built Laravel solution
C. Shopify SaaS platform
D. WooCommerce requiring server configuration
ANSWER: C

A Moroccan fashion brand needs a platform supporting French and Arabic, accepts payments via CMI, and integrates with local delivery services. Which platform ecosystem best fits this need?
A. Amazon marketplace requiring US bank account
B. PrestaShop with Moroccan agency support
C. Etsy focused on handmade goods only
D. Magento requiring enterprise development team
ANSWER: B

What is the typical monthly cost range for VPS hosting compared to shared hosting?
A. Shared: $20-80/mo vs VPS: $3-10/mo
B. Shared: $3-10/mo vs VPS: $20-80/mo
C. Both cost the same at $50/mo
D. Shared: $100+/mo vs VPS: $5/mo
ANSWER: B

Gymshark built a $500 million brand entirely on Shopify, handling 5000+ orders per minute on launch days. What does this demonstrate about SaaS platforms?
A. SaaS platforms cannot handle high traffic volumes
B. SaaS platforms require technical teams for scaling
C. SaaS platforms are only suitable for small businesses
D. SaaS platforms can scale automatically for major traffic spikes
ANSWER: D

Why do marketplace platforms like Jumia charge commission fees to sellers?
A. To provide access to their traffic, trust, and infrastructure
B. To cover the cost of product manufacturing
C. To pay government taxes on behalf of sellers
D. To fund product research and development
ANSWER: A

What percentage of Moroccan shops use WooCommerce for their e-commerce operations?
A. 10%+
B. 20%+
C. 30%+
D. 40%+
ANSWER: C

// ============================================================
// SESSION 5: HOSTING & DOMAINS (10 Questions)
// ============================================================

What percentage of websites worldwide use shared hosting?
A. 39%
B. 49%
C. 59%
D. 69%
ANSWER: C

What is the industry standard uptime guarantee that hosting providers typically offer?
A. 95.9%
B. 97.9%
C. 99.9%
D. 100%
ANSWER: C

What is the approximate annual cost of registering a .ma domain in Morocco?
A. 100 MAD
B. 200 MAD
C. 300 MAD
D. 400 MAD
ANSWER: B

Which government agency manages the .ma domain registry in Morocco?
A. ANRT
B. CNDP
C. AMDIE
D. CMI
ANSWER: A

An e-commerce store experiences slow loading times during sales events when many visitors access the site simultaneously. Which hosting type would best solve this problem?
A. Shared hosting at $3-10/mo with limited resources
B. Static HTML hosting without database support
C. Email hosting focused on mail services
D. Cloud hosting with automatic scaling for traffic spikes
ANSWER: D

A Moroccan entrepreneur wants to build trust with local customers while also appearing credible to international buyers. Which domain strategy would you recommend?
A. Register only a .com domain for international credibility
B. Register only a .ma domain for local trust
C. Register both .ma for local trust and .com for international reach
D. Use a free subdomain from the hosting provider
ANSWER: C

What is the maximum time visitors will wait for a page to load before leaving according to user experience research?
A. 1 second
B. 3 seconds
C. 5 seconds
D. 10 seconds
ANSWER: B

What does an SSL certificate provide for an e-commerce website?
A. Encryption of data between browser and server
B. Faster page loading speeds through compression
C. Automatic backup of website files
D. Protection against server hardware failure
ANSWER: A

Why might a Moroccan business choose a local hosting provider like Genious over an international option like Hostinger?
A. International providers always have slower servers
B. Local providers offer French and Arabic support with MAD billing
C. Local providers are always cheaper than international options
D. International providers do not accept Moroccan customers
ANSWER: B

A store owner notices their website shows "Not Secure" in the browser address bar when customers try to checkout. What is missing?
A. A faster internet connection
B. An SSL certificate with HTTPS
C. A more powerful hosting plan
D. A premium domain name
ANSWER: B

// ============================================================
// SESSION 6: CMS INTRODUCTION (10 Questions)
// ============================================================

What percentage of all websites worldwide are powered by WordPress?
A. 23%
B. 33%
C. 43%
D. 53%
ANSWER: C

How many plugins are available in the WordPress ecosystem?
A. 19,000+
B. 39,000+
C. 59,000+
D. 79,000+
ANSWER: C

Which CMS platform is specifically built for e-commerce from the ground up rather than being a general-purpose content system?
A. WordPress
B. Drupal
C. PrestaShop
D. Joomla
ANSWER: C

How many active PrestaShop stores operate worldwide?
A. 50,000+
B. 150,000+
C. 250,000+
D. 350,000+
ANSWER: C

A Moroccan beginner with no coding experience wants to set up an online store selling 50 products on a budget of 3,000 MAD. Which CMS would be most appropriate?
A. WordPress with WooCommerce on shared hosting
B. Magento requiring dedicated servers and developers
C. Custom-built solution requiring months of development
D. Adobe Commerce with enterprise licensing
ANSWER: A

A large Moroccan company needs to manage 15,000 products across multiple brands and countries with complex B2B pricing rules. Which CMS platform is designed for this scale?
A. WordPress with basic WooCommerce plugin
B. Magento / Adobe Commerce
C. Wix website builder
D. Squarespace e-commerce
ANSWER: B

Why is PrestaShop particularly popular among e-commerce agencies in Morocco?
A. It is the only CMS that supports Arabic language
B. It has a strong French-speaking community and documentation
C. It is the cheapest CMS with no hosting costs
D. It is owned by a Moroccan company
ANSWER: B

What distinguishes open-source CMS platforms from SaaS platforms like Shopify?
A. SaaS platforms give you full code ownership and control
B. Open-source gives you full code ownership while SaaS handles hosting
C. Open-source platforms are hosted and managed by the vendor
D. There is no meaningful difference between them
ANSWER: B

What percentage of Moroccan online stores use WooCommerce as their CMS?
A. 10%+
B. 20%+
C. 30%+
D. 40%+
ANSWER: C

A business owner is considering WordPress with WooCommerce but is concerned about security. What is the main security challenge with this platform?
A. Plugin conflicts and vulnerabilities require regular maintenance
B. WordPress does not support SSL certificates
C. WooCommerce cannot process secure payments
D. WordPress websites cannot be backed up
ANSWER: A